Hair bleaching has become one of the top hair trends in recent years, and while it can produce stunning results, it is never truly 'good' for your hair. Bleaching is a chemical technique that strips the natural pigment from your strands. The process begins with an alkaline agent that opens up the hair cuticle. This is followed by an oxidative agent that penetrates the cortex and dissolves the hair's natural melanin. The longer the bleach remains on the hair, the lighter it becomes. Depending on your starting shade, your hair may first turn yellowish or reddish before finally reaching platinum blonde. However, this process leaves the hair significantly weaker and prone to breakage, and in many cases, unwanted brassy tones appear over time. In this category, we have curated products specifically designed to address these issues, helping you strengthen your lightened locks and maintain a beautiful, healthy tone.
